Archive for January, 2009

SketchUp Cabinetry Models Shatter Expectations

Monday, January 26th, 2009

Last Month we released the first Dynamic Components Collection that we’ve posted to the 3D Warehouse a collection of Cabinetry models for General Casework. Work began a few months ago while we were in the process of Beta testing SketchUp V7, so it’s great to finally give birth to this behemoth collection.

All in all, the collection contains over 2,300 Dynamic Components, making it the largest Building Product collection of Dynamic Components on the 3DW. Common customizable options include finish ends, available heights, available widths, and hardware choices. When combined in any number of different ways, these models represent over 1 Million product SKUs from General Casework’s Product Catalog. The process enabled us to create custom scripts and workflows along the way, which ultimately resulted in our being able to charge General Casework just pennies per model.

The collection of models has averaged nearly 19,000 downloads per week over the past few weeks (over 60,000 downloads in the first month). An ROI that roughly equates to nearly $.10 per download - in just the first month alone!

While we’re on the subject, it’s probably also worth mentioning that we’re working to help Medallion Cabinetry build out 3D SketchUp models of their product catalog - so look in on that collection from time to time for further updates.

Medallion’s models are already getting quite a bit of attention - but don’t just take our word for it - have a look at what other people are saying. Here’s a message we got from Paul Anater from St Petersburg, FL:

—
Paul has sent you a message about your 3D collection Designer Gold Series.

THANK YOU! I sell Medallion cabinetry in St. Petersburg, FL and I want to ackowledge your hard work in building this catalog. SketchUp is great and now you’ve made it even greater. You’re chipping away at the monolith that is 20/20 and I salute you!

Paul Anater
Kuttler Kitchens, Inc.
—

Folks like Paul make us proud to come to work every day. It’s great knowing the kinds of positive impacts that our services contribute to the lives of hardworking people living thousands of miles away. If you have a story similar to Paul’s, we openly invite you to share it with us.

Tags: , , , , , , , ,
Posted in 3D Product Collections | No Comments »

3D SketchUp Models = Portable Media Content

Friday, January 23rd, 2009

Perhaps this notion is best described by someone who’s been thinking about the web a bit longer than we have. In this video, Kevin Kelly describes the evolution of the web over the past 5,000 days, and talks about where we’re headed over the course of the next 5,000. One of the key points for web developers - create portable content for the web. This is a concept that is perfectly well suited to 3D SketchUp models and the Google 3D Warehouse. From a marketers perspective, web 3.0 shifts the focus away from the notion of having to force people to your website by creating ’special’ content that can only be viewed on your site. Rather, sites like Facebook, YouTube, etc. and even the 3D Warehouse, allow companies to invite traffic to their own sites by distributing content and information about their brands via platforms where people feel comfortable consuming media on their own terms.

The 3D Warehouse is a distribution platform that hosts 3D Computer Models of Buildings which plug into Google Earth, making it a perfect location based media solution for marketers who are interested in improving their visibility amidst the sea of GeoWeb platforms and data.

More broadly, the 3D Warehouse hosts 3D models of ‘places + things’. The ‘things’ part of that equation means that product manufacturers, distributers, and retailers can use the 3D Warehouse as marketing/advertising platform to distribute information via 3D product models. Architects, Designers, and consumers all then have access to freely download and interact with the 3D models on their own terms, by incorporating 3D products into their projects.

Tags: , , , , , ,
Posted in 3D Building Collections, 3D Product Collections | No Comments »

Blue Marble Project - Now Offering Free 3D Modeling Services

Wednesday, January 7th, 2009

One of our goals is to make it as easy as possible for Product Manufacturers to test the value of our 3D computer modeling servcices. To that end, we now offer clients the option to have us model their products for free (well, sort of). 

Rather than require clients to provide up-front payment for services, we’ll track how many times your products are downloaded and base your fees directly off those statistics. This arrangement allows our customers to realize an ROI for their project in advance and helps eliminate the inherent risk of paying for services up-front. 
We’ll continue to offer traditional paid up-front services as well. However, we think our new new payment options are a step in the right direction towards making the experience of testing the value of 3D interactive marketing solutions as pain free as possible. 

Tags: , , ,
Posted in 3D Product Collections | No Comments »