Blue Marble Project

Google recently updated the Embed Code that users can copy from a 3D Warehouse model page which enables you to post an interactive 3D View of the model on any site (or blog).

Here’s a model we created recently for Dacor that includes installation information - could be a nice thing to have handy on the job site.

We’re certainly excited about this update as we think it only helps improve upon the many ways in which SketchUp models can be re-purposed as portable online media content.

Another exciting aspect to this recent update is the ability to quickly snatch the Google Earth Embed code for Geo Located models. This is a model of the Renaissance Montura LAX Hotel in Los Angeles, CA.

For more information about this 3D Warehouse feature you can check out this post on the Google SketchUp blog.

Perhaps this notion is best described by someone who’s been thinking about the web a bit longer than we have. In this video, Kevin Kelly describes the evolution of the web over the past 5,000 days, and talks about where we’re headed over the course of the next 5,000. One of the key points for web developers - create portable content for the web. This is a concept that is perfectly well suited to 3D SketchUp models and the Google 3D Warehouse. From a marketers perspective, web 3.0 shifts the focus away from the notion of having to force people to your website by creating ’special’ content that can only be viewed on your site. Rather, sites like Facebook, YouTube, etc. and even the 3D Warehouse, allow companies to invite traffic to their own sites by distributing content and information about their brands via platforms where people feel comfortable consuming media on their own terms.

The 3D Warehouse is a distribution platform that hosts 3D Computer Models of Buildings which plug into Google Earth, making it a perfect location based media solution for marketers who are interested in improving their visibility amidst the sea of GeoWeb platforms and data.

More broadly, the 3D Warehouse hosts 3D models of ‘places + things’. The ‘things’ part of that equation means that product manufacturers, distributers, and retailers can use the 3D Warehouse as marketing/advertising platform to distribute information via 3D product models. Architects, Designers, and consumers all then have access to freely download and interact with the 3D models on their own terms, by incorporating 3D products into their projects.